You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.
About the Initiator of the project
Lakhta Center is a global project whose mission is to create an innovative multifunctional complex with the headquarters of the Gazprom group and open spaces of 400 thousand square meters. Lakhta Center is one of the most high-tech construction projects in the world - many engineering solutions are used here for the first time both in Russian and international architectural practice. The project is implemented by a team of 18 countries. The concept of the complex incorporates the idea of creating the sightseeing of a new format for St. Petersburg and the complex creation of an urban environment of a fundamentally new level. The architectural dominant of the Lakhta Center - the tower, the total height of which is 462 meters, - today is already the tallest building in Europe.